We conduct
in-depth research
into Japanese user insights, helping you identify who will be your best partners to expand your business in Japan.
Henry Ford, founder of Ford Motor Company, once said, 'If I had asked customers what they wanted, they would have said, "a faster horse"'. This highlights the importance of identifying the underlying need - in this case, the desire for faster transportation.
Whether a foreign company plans to sell its existing products in Japan or develop new ones for the Japanese market, we believe that the conventional market size and competitor research alone, conducted by external firms, is insufficient as preliminary groundwork. Additionally, even if they gather Japanese panelists for roundtable discussions or surveys, they might end up hearing the same request: "We want faster horses".
How can you uncover the 'essential' or 'latent' needs of Japanese users for your product? That is exactly the challenge we help you address.
For example, we derive deep insights for your products by observing how Japanese users interact with your competitors’ products. This approach requires a deep understanding of the cultural context in which those users live, so that we can effectively access the sources of information we need.
Once you identify the needs related to your products, you can determine which features will best meet those needs and who your key users in Japan will be. This insight will be crucial when launching your products in the Japanese market.
BOE Research Labo
Contact
Please contact us via the inquiry form
Member
Misato Nakazaki
Worked for a furniture and interior goods company as an exclusive sales representative of European and American manufacturers in Japan, and experienced in trade and corporate sales. Then, served as manager of overseas expansion projects for the underwear brand and the health food brand of Japanese companies. Experienced overseas businesses for 16 years in total.
Rachel, Chan On Yin
Has many years of administrative experience in overseas companies, mainly in accounting and HR general affairs, and involved in various business development projects in the past, including e-commerce, logistics and inventory management, company secretarial and restructuring projects.
Language
English, Spanish, Chinese (Mandarin, Cantonese)